Inman, J. Jeffrey; Dyer, James S.; Jia, Jianmin - In: Marketing Science 16 (1997) 2, pp. 97-111
of looking at satisfaction that combines the literature on post-choice valuation with research regarding generalized … expected utility theory. While the post-valuation literature focuses on the selected brand as the valuation's basis (e ….g., Anderson and Sullivan [Anderson, E. W., M. W. Sullivan. 1993. The antecedents and consequences of customer satisfaction for …