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Handelsregeln, WTO achtet auf die Einhaltung aller Bestimmungen. Der Deutsche Industrie- und Handelstag bezeichnete Deutschland als …
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The authors dedicate this paper in honor of the memory of their deceased co-author, Erin Anderson. In dyadic business relationships, parties can be incorrect in reading their counterparts' relational closeness. For example, they can overestimate or underestimate the counterpart's commitment to...
Persistent link: https://www.econbiz.de/10008788311
Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on the hospitality services economy of changing technology, mergers of institutions, increasingly demanding consumers and increased competition have created an atmosphere of volatility and rapid...
Persistent link: https://www.econbiz.de/10005220654
, libraries have started treating their users as ‘customers.’ The paper analyzes the need for marketing of library and … information services (LIS). It discusses the strategic planning required for LIS marketing. This conceptual paper also attempts to … analyze the extended marketing mix or ‘seven Ps’ in the context of LIS marketing. …
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The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or … question of this article. We employ weekly retail scanner data for Germany from 2000 to 2001. We find that discounts are higher …
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attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …
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among customers. Second, we present the mixed partial bundling scheme for real-world situations in which a large number of …
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