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Persistent link: https://www.econbiz.de/10008870350

Optimal Construction of Experimental Clusters

Murphy, Richard A.; Tatham, Ronald L. - In: Management Science 25 (1979) 2, pp. 182-190

A critical issue in many marketing research studies is the creation of experimental clusters for the purpose of testing new products, advertising campaigns and other marketing decisions prior to widespread introduction in the marketplace. These experimental clusters are often called "test...

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An incentive plan for baseball players : A better motivator than straight salary

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Remedies for product counterfeiting

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Employee theft: Views from two sides

Hair, Joseph Jr.; Bush, Ronald F.; Busch, Paul - In: Business Horizons 19 (1976) 6, pp. 25-29

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