В статье выделена роль инструментов маркетингового управления в перспективном развитии крупных российских банков. В частности, рассмотрены подходы к...

In today's knowledge economy, library and information services are viewed as saleable products. More importantly, libraries have started treating their users as ‘customers.’ The paper analyzes the need for marketing of library and information services (LIS). It discusses the...

In the background of high consumerism and income of the urban consumers, in recent year, a number of companies have expressed their interest towards retail sector outlets. As a result, numbers of shopping malls have started their operations in metro and urban areas. Pantaloon, big bazaar, Vishal...

The model of developing the process of interaction between a motor transport enterprise and intermediaries has been developed. It is based on the process approach and uses the methodology of IDEF0 structure analysis. The suggested model shows the logic and components of the interaction process...

Ce mémoire a pour objet d'analyser en quoi la présence d'un réseau de prescripteurs, sur un marché donné, influence la stratégie marketing-mix d'une entreprise présente sur ce marché. Nous avons choisi, pour cette étude, de nous concentrer sur le marché public et plus précisément sur...

International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...

Advertising effectiveness and Return on Investment (ROI) are typically measured through econometric models that measure the impact of varying levels of advertising Gross Ratings Points (GRPs) on sales or on purchase decision and choice. TV advertising has both dynamic and diminishing returns...

The following research is guided by the hypothesis that products chosen on a shopping trip in a supermarket can indicate the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as the result of a global utility function. More...

The notion groupware contents the information technologies that facilitate the team work and that are intended for communication, collaboration, coordination within the organization. Having as base software routines for teamwork, the groupware technology has many applications in the management...

The main purpose of this paper is to discern the dynamic causal relationships (in the Granger (temporal) sense) among sales, advertising and prices in the context of the Portuguese car market. The present research (based on multiple cointegration tests preceded by various unit root or...