Unternehmensberatung im Bausektor, sowie Empfehlungen zur Verbesserung des Angebots bzw. zur Steigerung der Effizienz von …

Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig …

, libraries have started treating their users as ‘customers.’ The paper analyzes the need for marketing of library and … information services (LIS). It discusses the strategic planning required for LIS marketing. This conceptual paper also attempts to … analyze the extended marketing mix or ‘seven Ps’ in the context of LIS marketing. …

The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or … question of this article. We employ weekly retail scanner data for Germany from 2000 to 2001. We find that discounts are higher …

attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …

study using a standardized questionnaire and examined 1.000 publicly- and privately-held training institutions in Germany …

theory and applications in the domain of quality. Following this statement one can notice a considerable evolution of the … of all activities included in the field of services. In this context modern marketing is able to give specialists from … the operational type of quality, level of approach considering marketing activities and users typology. According to each …