Sociologists have for many years explored the value of social capital, or the resources embedded in social relations and social network structures. In recent years, organizational forms such as strategic alliances and network organizations have been an important new form of entrepreneurial...

For many years, sociologists have conceptualized and debated the value of 'social capital': the resources embedded in an individual's social network. More recently, the notions of network organizations and strategic alliances have become important forms of entrepreneurial venture. An important...

Previous research regarding the effectiveness of signalling via brand name has focused on when and how brand-building costs will be recovered in future profit. In contrast to such a seller-incentive perspective, this study examines how the buyer interprets the signal via brand name, the...

Traditionally the management of brands has been entrusted to middle management. However, it is becoming increasingly apparent that brands are of such critical strategic importance, that they are more appropriately placed under the direct responsibility of senior management. Indeed, we believe...

Recent economic, social-political, and natural disasters have all served to highlight the fragility of the global marketplace. As such, it is no longer questioned as to whether or not companies should be good corporate citizens; that is a given. Rather, concern in the 21st century centers on how...