Boyer, Marcel; Kihlstrom, Richard; Laffont, Jean-Jacques - In: L'Actualité Economique 55 (1979) 1, pp. 46-67
The objectif of this paper is to give a microeconomic foundation to misleading advertising in order to derive a method to evaluate its social costs both in terms of efficiency and in terms of distribution. We develop first the approach leading to the concept of demand based on information biased...
