Shabbir, Muhammad Shahbaz; Shamim, Amjad; Kaleem, Ahmed; … - In: International Journal of Economics and Business Research 3 (2011) 4, pp. 459-467
This study is conducted to explore the impact of creativity on yield management in the hotel industry of Pakistan. Quantitative data approach was used and data was gathered through a close-ended questionnaire by using a stratified sampling technique from 128 professionals (sample size) working...