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Location decisions are often based on inaccurate information about potential locations. Decision-makers seem to be guided by their subjective interpretation of reality, not so much by reality itself. Twenty years ago this fundamental idea was the starting point for a research programme of the...
Persistent link: https://www.econbiz.de/10005177323
An important element in the urban and regional development strategy of many local and regional governments is geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can be aimed at various groups. In 1989 a marketing...
Persistent link: https://www.econbiz.de/10005224986
Empirical studies on firm location and migration show that actual location decisions are often based on incomplete and inaccurate information about potential locations. Decision makers seem to be guided by their subjective interpretation of reality, not so much by reality itself. Twenty years...
Persistent link: https://www.econbiz.de/10005539360