Dittmann, Ingolf; Maug, Ernst; Schneider, Christoph - Sonderforschungsbereich 504 "Rationalitätskonzepte, …; … - 2007
In the period 1997-2004, Preussag, a diversified German conglomerate of old economy businesses, changed itself into TUI, a company focused almost entirely on tourism and logistics. This paper analyzes how this strategy was executed and how it contributed to Preussag’s underperformance of the...