Gürel, Pınar Altıok - In: International Journal of Research in Business and … 3 (2014) 2, pp. 31-55
, the efforts to create a convincing difference in minds have become prominent, and subsequently, reputation management has … become an important field which a company needs to effectively manage. Corporate reputation management and the communication …, from market positioning of products to shaping of intellectual perception maps. Corporate reputation management, wherein …