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Intangible assets as a source of competitiveness in the post-crisis economy. The role of brands
DOBRE, Ana Maria - In: Theoretical and Applied Economics XVIII(2013) (2013) 12(589), pp. 127-138
The post-crisis economy brings changes in the functions of the brands. The aim of this paper is to evidence the functions of the brands as part of the intellectual property and of the intangible in the post-crisis economic frame and to offer an overview of the evolution of these functions before...
Persistent link: https://www.econbiz.de/10010723453
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The complexity classification of intangible assets
Vidrascu, Paula-Angela - In: Hyperion Economic Journal 1 (2013) 1, pp. 42-50
This paper tries to solve the complex problems of arising in the definition and delimitation of the intangible assets. Over time the technology develops and resizes continuously and along with it redefine in a very short time the theoretical and practical concepts of the economy. From the...
Persistent link: https://www.econbiz.de/10010674597
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Intangible assets as a source of competitiveness in the post-crisis economy. The role of trademarks
Dobre, Ana Maria - Volkswirtschaftliche Fakultät, … - 2012
The post-crisis economy brings changes in the functions of the trademarks. The aim of this paper is to evidence the functions of the trademarks as part of the intellectual property and of the intangible in the post-crisis economic frame and to offer an overview of the evolution of these...
Persistent link: https://www.econbiz.de/10011109397
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The New Economy in Germany and the United States: Policy Challenges and Solutions.
Audretsch, David; Bank, Matthias; Carree, Martin; … - HAL - 2002
Germany and the United States to identify research and policy issues posed by the transformation we have come to call the new … commercialization of knowledge. While this study is able to identify the importance that New Economy plays in Germany and the United … compares both the similarities and differences that shifting to a New Economy has impacted Germany and the United States, and …
Persistent link: https://www.econbiz.de/10010899401
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"New Economy" - nur bedingt Chancen für Deutschland
Vieweg, Hans-Günther - In: Ifo Schnelldienst 58 (2005) 10, pp. 41-42
, eine Studie zur "New Economy" in Deutschland erstellt, die die Wirkungsbeziehungen zwischen den Informations- und … Kommunikationstechniken (IKT) und der wirtschaftlichen Entwicklung in Deutschland analysiert. Hierbei ging es insbesondere um die Frage, ob … positive Effekte, wie z.B. der Anstieg der Produktivität für Deutschland zu erwarten sind. Bei den betrachteten zwei Industrie …
Persistent link: https://www.econbiz.de/10005013705
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Stand und Perspektiven der "New Economy" in ausgewählten Mitgliedstaaten der EU aus deutscher Sicht
Vieweg, Hans-Günther; Fuchs, Thomas; Hild, Reinhard; … - ifo Leibniz-Institut für Wirtschaftsforschung an der …
„New Economy“ in Deutschland sowie ein Vergleich mit fünf anderen Mitgliedstaaten der Europäischen Gemeinschaft (Frankreich … Deutschland und ihre potenziellen Wirkungen auf Produktivität und Wachstum gezogen. …
Persistent link: https://www.econbiz.de/10008791366
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LEARNING ORGANIZATION IN NEW ECONOMY
Horvat, Duro; Trojak, Natasa - In: Interdisciplinary Management Research 9 (2013), pp. 183-195
Environment is nowadays characterized by permanent change and growing complexity. Flexibility and lifelong learning are required for success in such environment for individuals and for organizations as well. Learning organization is defined as organizations that have implemented structure,...
Persistent link: https://www.econbiz.de/10010968915
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New economy: innovative marketing strategies and competitiveness
Pashkus, V. - In: Annals of marketing-mba 3 (2013) 11
The article deals with aspects of doing business in the new economy and the main factors of competitiveness in new economic environment. This paper focuses on the marketing policy in the sphere of innovation, examines the case of “3M” company.
Persistent link: https://www.econbiz.de/10010857480
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Public sector in the new economy
Pashkus, V. - In: Annals of marketing-mba 2 (2013) 07 Publicati7n-Status: Published
The paper discusses the problems of competitiveness of the public sector of the economy. The article shows that a possible solution to this problem is the computerization of the public sector, for example, active introduction of the e-government.
Persistent link: https://www.econbiz.de/10010857487
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Transformation of institutions in the new economy
Bulina, A. - In: Annals of marketing-mba 3 (2013) 11
Crucial role of institutions in the economy as means reducing uncertainty and transaction costs was analyzed by economists for a long time, but as the economy itself the institutions do not remain fixed in a single state. Processes that change the economy, particularly globalization and rapid...
Persistent link: https://www.econbiz.de/10010857495