The catalog advertising allocation problem is one of allocating space (pages) in a catalog to products. Different allocations of space will have different catalog preparation costs and will produce different total catalog sales. This paper presents a model to forecast the sales results of...

A Style Goods Inventory Model is presented as a dynamic inventory problem with unknown demand. Assumptions are introduced which allow the model to be solved as a dynamic programming problem with one state variable instead of two. Application of the model is made through the development of a...

In a number of industries, product is sold through individual outlets under control of a company through lease or franchise. If these individual outlets are independent, in that sales in one have no influence on another, then the decision to add or subtract an outlet in a marketing area rests...