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The image of accountants: from bean counters to extreme accountants
Baldvinsdottir, Gudrun; Burns, John; Nørreklit, Hanne; … - In: Accounting, Auditing & Accountability Journal 22 (2009) August, pp. 858-882
Purpose – The aim of this paper is to investigate the extent to which a profound change in the image of accountants can be seen in the discourse used in accounting software adverts that have appeared in the professional publications of the Chartered Institute of Management Accountants over the...
Persistent link: https://www.econbiz.de/10009318064
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045
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Synergies in Marketing Management in Camping Tourism on the Slovenian Adriatic Coast
Bojnec, Stefan; Drakulic, Martina - In: International Journal of Synergy and Research 1 (2012) 1, pp. 77-87
the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and …
Persistent link: https://www.econbiz.de/10010739402
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Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X
NOVAK-MARCINCIN, Jozef; MODRAK, Vladimir; OKWIET, … - In: Romanian Statistical Review Supplement 60 (2012) 4, pp. 201-208
“Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this … slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may … to the market and growing is forced to use the tool which is advertising. The following article presents the essence of …
Persistent link: https://www.econbiz.de/10010859954
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News Aggregators and Competition Among Newspapers in the Internet
Jeon, Doh-Shin; Esfahani, Nikrooz Nasr - NET Institute - 2012
) newspapers in the Internet. For this purpose, we build a model of multiple issues which allows each newspaper to choose quality … newspapers, quality can increase or decrease depending on the sensitivity of advertising revenue to quality. …
Persistent link: https://www.econbiz.de/10010905459
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Complement or substitute? The internet as an advertising channel, evidence on advertisers on the Italian market, 2005-2009
Gambaro, Marco; Puglisi, Riccardo - International Telecommunications Society (ITS) - 2013
During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … comparatively more than larger firms. Radio and the internet display an opposite pattern, whereas are larger firms increasing their …
Persistent link: https://www.econbiz.de/10010954885
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La eficacia de la publicidad on-line en el contexto de los blogs
Beerli Palacio, Asunción; Martín Santana, Josefa D. - In: Cuadernos de Gestión (2010)
[ES] El objetivo del presente trabajo se ha centrado en medir la eficacia publicitaria de dos formatos de anuncios on-line, concretamente el robapáginas frente al contextual, así como los factores que sobre la base de la literatura revisada influyen en dicha eficacia publicitaria. Su contexto...
Persistent link: https://www.econbiz.de/10011277635
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Estimating Firm-Level Demand at a Price Comparison Site: Accounting for Shoppers and the Number of Competitors
Baye, Michael; GATTI, RUPERT J; Kattuman, Paul; Morgan, John - Institute of Business and Economic Research (IBER), … - 2004
Clearinghouse models of online pricing---such as Varian (1980), Rosenthal (1980), Narasimhan (1988), and Baye-Morgan (2001)---view a price comparison site as an "information clearinghouse" where shoppers and loyals obtain price and product information to make online purchases. These models...
Persistent link: https://www.econbiz.de/10010538405
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Internet, IT-boomen och reklambranschen under andra hälften av nittiotalet - Transkript av ett vittnesseminarium på ABF-huset i Stockholm den 17 februari 2010.
Sjöblom (red.), Gustav; Axelsson (red.), Ann-Sofie; … - Ekonomisk Historia, Handelshögskolan - 2011
Swedish digital wonder in the advertising industry”. The purpose of the seminar, which was open to the public, was to document … the shifting boundaries between the advertising, media, and information technology industries in the wake of the … breakthrough of the Internet from the mid-1990s. We invited six persons, who at that time were centrally placed in these industries …
Persistent link: https://www.econbiz.de/10009323349
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ADVERTISING IN SMALL AND MEDIUM ENTERPRISES - THE PRACTICAL EXAMPLES AND ADVICES
Grabara, Janusz K.; BartÅ‚omiej Okwiet - In: Annales Universitatis Apulensis Series Oeconomica 2 (2011) 13, pp. 45-45
‘Advertising lever trade "- it is not possible to determine the author of these"winged words", but we know that this … to the market and growing is forcedto use the tool which is advertising. The following article presents the essence of … advertising,its characteristics and shows four different companies that use its various forms to promotetheir products and …
Persistent link: https://www.econbiz.de/10009395358