Dhamvithee, Pisit; Shankar, Bhavani; Jangchud, Anuvat; … - In: International Food and Agribusiness Management Review 08 (2005) 03
The Thai food industry is amongst the most dynamic and diverse in the world. Continual innovation in the form of new product development is critical to this industry, and yet new products are more likely to fail than succeed. In this paper,we investigate factors explaining both the rate of new...