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Consumers' evaluative structures in two ethical situations: A means-end approach
Pitts, Robert E.
;
Wong, John K.
;
Joel Whalen, D.
- In:
Journal of Business Research
22
(
1991
)
2
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pp. 119-130
Persistent link: https://www.econbiz.de/10005474093
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The package, legislation, and the shopper : Customer behavior should determine regulations
Gardner, David M.
- In:
Business Horizons
11
(
1968
)
5
,
pp. 53-58
Persistent link: https://www.econbiz.de/10005354478
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