Kotler's well-known dynamic competitive simulation model is investigated by means of analytical methods. Unlike the simulation studies run by Kotler the analytical investigation reveals (1) that the model produces changes in price elasticity over time, which do not appear economically plausible,...

Future European price levels will be markedly lower than current ones; they could fall to the lowest of what are huge price differentials between countries. This is the 'pricing time bomb' European companies are facing. Hermann Simon and Eckhard Kucher argue strongly against any premature...

While product and service customisation strategies are employed by a growing number of successful companies on and off the Internet, customised pricing may offer greater potential profit. The basic idea of price customisation is simple: Charge every customer the (individual) price he is willing...

German companies perform well in export markets, based on product quality and technology. But the competitive advantages and value-added of service are expected to grow sharply in the coming decade -- especially product-focused service. Hermann Simon has identified 'Hidden Champions' in Germany...

Price bundling is a potentially powerful method to exploit profit potentials and to maximize profits in any multi-product company. In this presentation of the technique, Hermann Simon and Martin Fassnacht explain that the heterogeneity of demand is reduced and customers' willingness to pay is...

The goal of the present paper is to investigate the influence of advertising on the diffusion of new telephones in West Germany. Several alternative ways of integrating advertising into the well-known Bass-diffusion-model are suggested and empirically tested. The econometric investigation yields...