Brás, José Miguel; Costa, Carlos; Buhalis, Dimitrios - In: The Service Industries Journal 30 (2009) 10, pp. 1621-1641
This paper is the outcome of extensive research carried out with the purpose of defining a development strategy for the Bairrada Wine Route in Portugal. This region has low levels of development, a condition made worse by the unfavourable economic situation of the private agents of the wine...