Froehlich, Eve J.; Carlberg, Jared G.; Ward, Clement E. - In: Canadian Journal of Agricultural Economics/Revue … 57 (2009) 1, pp. 119-137
"Willingness-to-pay (WTP) for hypothetical brand name fresh beef products was measured using the Becker-DeGroot-Marschak experimental auction procedure. Auctions were conducted in a field setting in and around Winnipeg, Manitoba during the summer of 2006. Four hypothetical brands were developed...