Ma, Fang; Shi, Huijing; Chen, Lihua; Luo, Yiping - In: Journal of Management and Strategy 3 (2012) 4, pp. 84-92
Both the theory of top-down penetration of fashion consumption (Veblen - Simmel model) and the theory of bottom …, discuss the connotation and main features of fashion and analyze the relationship among fashion, innovation, classic and … prevalence; namely, innovation is the pioneer of fashion while the classic is the denotation of faded fashion and prevalence is …