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Hofstede, Schwartz, Inglehart and beyond. New directions in empirical global value research
Tausch, Arno - Volkswirtschaftliche Fakultät, … - 2015
shift at an enormous speed; and above all, religion and family values can be an important assett in the stability of … research uses data from the World Values Survey project to study the relationship between religion, denominations and economic … original 30 variables and the newly derived factor analytical dimensions: a) economic permissiveness b) traditional religion c …
Persistent link: https://www.econbiz.de/10011274385
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Hofstede, Inglehart and beyond. New directions in empirical global value research
Tausch, Arno - Volkswirtschaftliche Fakultät, … - 2015
shift at an enormous speed; and above all, religion and family values can be an important assett in the stability of … research uses data from the World Values Survey project to study the relationship between religion, denominations and economic … original 30 variables and the newly derived factor analytical dimensions: a) economic permissiveness b) traditional religion c …
Persistent link: https://www.econbiz.de/10011275133
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Geschlechterunterschiede in islamischer Religiosität und Geschlechterrollenwerten: Ein Vergleich der Zusammenhänge am Beispiel der türkischen und marokkanischen zweiten Generation...
Scheible, Jana Anne; Fleischmann, Fenella - Wissenschaftszentrum Berlin für Sozialforschung (WZB) - 2011
In Anlehnung an die Debatte über den Einfluss von (islamischer) Religiosität auf Geschlechterrollenwerte, untersucht dieser Beitrag den Zusammenhang zwischen Religiosität und Geschlechterrollenwerten bei Männern und Frauen der türkischen und marokkanischen zweiten Generation in Belgien....
Persistent link: https://www.econbiz.de/10010981640
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How research on marketing in Central and Eastern Europe can advance international marketing theory
Schuh, Arnold - In: Tržište/Market 22 (2010) 2, pp. 255-268
This paper deals with the question of how research on marketing issues in Central and Eastern Europe (CEE) can contribute to the international marketing theory. Regional studies provide valuable insights into business environments, marketing systems and practices in specific countries and...
Persistent link: https://www.econbiz.de/10011007026
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THE VALUE OF MARKETING AS A SCIENTIFIC CATEGORY
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 3 (2014) 11
In this paper we have tried to overcome the structural and semantic complexity in the specification the term "value" in marketing. Blurring the severity definitions of "value" lead to violations of the integrity and completeness of scientific knowledge in marketing theory. Desk research allowed...
Persistent link: https://www.econbiz.de/10011277961
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On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative
Grönroos, Christian - Hanken Svenska Handelshögskolan - 2006
American Marketing Association has updated its marketing definition, including value and customer relationships in the new definition. In the present article the underpinning logic of the updated definition is analysed. It is concluded that although it still dominates the management and...
Persistent link: https://www.econbiz.de/10005260621
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NEW DEVELOPMENTS IN MARKETING THEORY AND PRACTICE
NICOLAU, IRINA - In: Anale. Seria Stiinte Economice. Timisoara XVIII/Supplement (2012) November, pp. 76-81
Marketing is in a continuous development theoretically and practically, under the influence of a extremely dynamic and competitive global environment. Year by year, marketing budgets, regardless of the field of activity, grow, strengthening the statement of Robert Louis Stevenson:'' everybody...
Persistent link: https://www.econbiz.de/10010815298
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The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of Business Research 67 (2014) 2, pp. 42-49
Information regarding the Islamic perspective on marketing is still lacking in mainstream literature. The present work aims to assemble the theoretical foundations of Islamic marketing thought in relation to the modern marketing paradigm. The paper highlights the opportunity costs involved with...
Persistent link: https://www.econbiz.de/10010869609
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Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy
Habel, Cullen; Lockshin, Larry - In: Journal of Business Research 66 (2013) 9, pp. 1448-1456
Researchers have spent almost 50years developing, refining and applying the NBD-Dirichlet in repeat purchase markets, in particular with extensive replication of the Goodhardt, Ehrenberg, and Chatfield (1984) model. Recent research that employs a double jeopardy (DJ) line appears to have...
Persistent link: https://www.econbiz.de/10010869690
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Trust as an emergent phenomenon in wealth management relationships
Jarratt, Denise; Bossomaier, Terry; Thompson, James - In: Global Business and Economics Review 9 (2007) 4, pp. 335-352
Trust research is traditionally found in marketing, economics, psychology, sociology and organisational behaviour literatures. Complexity theory provides an alternative lens through which to conceptualise trust. Three complexity theories (adaptation, self-organisation and self-organised...
Persistent link: https://www.econbiz.de/10008538918