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Consumers and institutional buyers are becoming more demanding and expect a higher level of service. Firstly, a satisfied customer can become a source of acquiring new customers at no additional cost. Secondly, the service loyalty is generally cheaper. Should be remembered that low standards of...
Persistent link: https://www.econbiz.de/10011252858
Consumers and institutional buyers are becoming more demanding and expect a higher level of service. Firstly, a satisfied customer can become a source of acquiring new customers at no additional cost. Secondly, the service loyalty is generally cheaper. Should be remembered that low standards of...
Persistent link: https://www.econbiz.de/10011241698
This paper examines relationship marketing and customer loyalty from the approach of customer service-using some … selected companies in Nigeria as a case study. The study clarifies the role of relationship marketing in customer services … relationship marketing in customer services to achieve customer loyalty. Structured, close ended questions were used to collect …
Persistent link: https://www.econbiz.de/10011075093
Although consumers value respect and expect to be respected by providing firms (Daskou et al., 2004) it appears that some industries (i.e., telecommunications as per Vittore (2001) fail to apply respect for the customer. In an effort to address the utility of recognising, appreciating and...
Persistent link: https://www.econbiz.de/10010700700
development of a customer service management system in the reorganisation of public institutions based on marketing principles … of public institutions towards relationship marketing. The originality and novelty of this paper lie in the presentation …
Persistent link: https://www.econbiz.de/10011079501
of value marketing. The outcome of this linkage is the concept of strategic value management. Strategic value management …
Persistent link: https://www.econbiz.de/10005395092
managing directors of very small enterprises (VSEs) in Canton Geneva, Switzerland. 153 out of a random sample of 1,018 company …
Persistent link: https://www.econbiz.de/10010797720
policies, subcontracting, marketing methods, and the locus of authority; suggests that perhaps the time dimension explains many …
Persistent link: https://www.econbiz.de/10010966027
Persistent link: https://www.econbiz.de/10010966124
research has shown that outsourcing of back-office IS generally has a positive effect on shareholder value of the outsourcing … firm. Much less is known about the performance implications of outsourcing of another important IS function, namely, front … tasks. Previous, largely anecdotal evidence shows that the performance implications of outsourcing CRM range from very …
Persistent link: https://www.econbiz.de/10010990594