Lumpkin, G. T.; Dess, Gregory G. - In: Journal of Management Studies 43 (2006) 7, pp. 1583-1604
The concept of 'simplicity' (Miller, 1993) in strategy making suggests a preoccupation with a single goal, strategic activity, or function. Prior research indicates that simplicity may, under certain conditions, benefit firm performance, but it may also limit an organization's perspective and...