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Die Nachfrage nach Erzeugnissen der Druckindustrie wird am stärksten von der Werbung beeinflußt. Zwei Drittel der … Druckproduktion sind mit der Werbung verbunden. Laut Zentralausschuß der Werbewirtschaft (ZAW) betrugen die Werbeausgaben in der BRD … Netto-Werbeumsatz beträgt 85%, der Anteil der elektronischen Medien 12%. Vergleiche mit den USA (Printmedien 54%, Fernsehen …
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Capitalism started as a consequence of the urban phenomena development, as well as of the commercial activities development. Thus, over this period of time, the attitude towards business also changed. This change was based also on certain economic reasons. The term „business” is defined in...
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The brewing industry has experienced massive changes over the last decade. Industry concentration has increased dramatically, and the leading brewing groups have globalised their operations across virtually all continents. Based on a major data base the paper traces some causes and assesses the...
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The information and communications revolution has hastened the process of globalization in today's world of business …
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second-best tool. Globalization that increases labor mobility reduces governments’ incentives to provide subsidized education … and increases private individuals’ incentives for investment in their human capital. Globalization can improve welfare …. Globalisierung erhöht die Mobilität der produktiven Individuen. In der Folge bestehen geringere Anreize für die Regierungen …
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