Abdelghani, Echchabi; Aziz, Hassanuddeen Abd. - In: Studies in Business and Economics 8 (2013) 1, pp. 46-54
The main purpose of the study is to examine the intention of the Moroccan customers to adopt mobile money, as well as the factors that may lead to it. The study employs descriptive statistics, one sample t-test and multiple regression. 400 questionnaires were randomly distributed to the Moroccan...