Der deutsche Lebensmitteleinzelhandel ist durch einen starken Preiswettbewerb gekennzeichnet. Hinweise für … deutschen Lebensmitteleinzelhandel sind jedoch häufig große Preisdifferenzen bei gleichen Produkten zu beobachten, die unter …

brand. To date, however, no research has explored whether consumers vary with regard to their tendency to form such … connections. In the current research, we conceptualize Brand-Extended Self-Construal (BESC) as the propensity for a consumer to …'s generalized tendency to form connections with brands meaningfully influences important aspects of brand attitudes and loyalty …

Business which determine the perception of its brand by consumers, will get the advantage in the competition. Todays … difference and competitive advantage is determined by brands. With brand personality studies, businesses can find out their … market position, brand perception and market share. In this context, it is aimed to determine university students’ perception …

In den vergangenen 20 Jahren erlebte Spanien einen bedeutenden Anstieg der Binnenmobilität, insbesondere eine …