FILLIS, IAN; RENTSCHLER, RUTH - In: Journal of Enterprising Culture (JEC) 18 (2010) 01, pp. 49-81
This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an … behaviour. Other relevant areas of discussion include creativity's link with motivation, actualisation and innovation, as well … how creativity contributes to successful entrepreneurship practice. Modelling, measuring and testing entrepreneurial …