Information has not been proven a very successful means to promote voluntary behaviour change to protect the environment. On this backcloth, there is currently increasing interest in recommendations from behavioural economics focusing on making the choice architecture more facilitating for the...

This paper investigates the effectiveness of a new traceability label on consumer willingness to buy the labelled product and whether the effect is mediated by moral affective evaluations of the product. A between-subjects factorial design was used to test (a) the effect of a new traceability...

The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study focusing on environmentally responsible behaviour. Measurement error and strong and positive correlations between the...

The increasing amount of solid household waste is perceived as a problem in urgent need of solution in all industrialized countries. In this article the relation between household waste production and consumption styles is assessed. The popular hypothesis that the growth in household waste...

Newspapers, book clubs, telephone services and many other subscription services are often marketed to new customers by means of a free or substantially discounted trial period. This article evaluates this method as a means to promote commuting by public transport in a field experiment and based...