The consumers, today, are becoming increasingly conscious of environmental issues. This has a positive impact on their attitude towards the eco-friendly companies and products. However, the level of environmental consciousness in emerging economies like India is unknown. This study gives an...

The aim of this paper is to describe the consumer behaviour and everyday lifestyle patterns of Hungarian university and college students. The results are gained from an international survey, carried out by the Department of Environmental Economics and Technology at the Corvinus University of...

In the competitive marketing environment, products serve almost equal utility and functionality, necessitating for the consumers to undergo complex decision making. A varied set of parameters such as price, quality, design and energy efficiency are therefore applied to facilitate comparison...

Über die Entlohnungsunterschiede zwischen Frauen und Männern, den sogenannten Gender Pay Gap (GPG), wird derzeit viel diskutiert. Häufig steht dabei die Entgeltlücke von zuletzt 22 Prozent für das Jahr 2014 im Vordergrund, die das Statistische Bundesamt regelmäßig berichtet (Statistisches...

Purpose – The purpose of this paper is to examine differences between Hispanic and Asian immigrants and their preferences in the appearance of and interaction with salespeople. Design/methodology/approach – A total of 171 female Hispanic and 153 Asian female retail consumers in a midwestern...

This paper deals with the question of how research on marketing issues in Central and Eastern Europe (CEE) can contribute to the international marketing theory. Regional studies provide valuable insights into business environments, marketing systems and practices in specific countries and...

Information regarding the Islamic perspective on marketing is still lacking in mainstream literature. The present work aims to assemble the theoretical foundations of Islamic marketing thought in relation to the modern marketing paradigm. The paper highlights the opportunity costs involved with...

Researchers have spent almost 50years developing, refining and applying the NBD-Dirichlet in repeat purchase markets, in particular with extensive replication of the Goodhardt, Ehrenberg, and Chatfield (1984) model. Recent research that employs a double jeopardy (DJ) line appears to have...