BADEA, Mihaela; PÎRVULESCU, Bogdan - In: Alma Mater University journal 7 (2014) 1, pp. 77-81
The main purpose of this study is to show the current opportunities, prospects and the impact of the Internet on the … consumer. This will be achieved by comparing the behaviour of the British consumer and the Romanian consumer and the changes … that appeared under the influence of the Internet. Among the actions undertaken by the Internet marketing, which deals with …