Apfelthaler, Gerhard; Muller, Helen J.; Rehder, Robert R. - In: Journal of World Business 37 (2002) 2, pp. 108-118
As cross-border corporate mergers and acquisitions find organizations outgrowing their cultural boundaries, transnational companies may try to capture the strengths of the best talent and technology that cultures offer. The Daimler Chrysler (DC) transatlantic merger foreshadows how industrial...