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THE VALUE OF MARKETING AS A SCIENTIFIC CATEGORY

Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 3 (2014) 11

marketing. Blurring the severity definitions of "value" lead to violations of the integrity and completeness of scientific … knowledge in marketing theory. Desk research allowed to define the term "value" in marketing, as a category of marketing theory …. The basis for our findings served as the analysis of the definition of "value" in the disciplines within the …

Persistent link: https://www.econbiz.de/10011277961

Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue

Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 215-237

The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...

Persistent link: https://www.econbiz.de/10010669600

What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour

Dunn, Gregory; Baloglu, Seyhmus; Annaraud, Katerina; … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 344-362

The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...

Persistent link: https://www.econbiz.de/10010669612

Member segmentation of vacation travel club: price sensitivity and member status

Ferns, Bo Hu; Feng, Ruomei; So, Siu-Ian; Morrison, … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 284-305

For membership programmes, segmentation is an important marketing tool to define groups who share common …

Persistent link: https://www.econbiz.de/10010816759

Financial and alternative choices in personal transportation habits

Smith, Alan D. - In: International Journal of Electronic Finance 4 (2010) 3, pp. 236-268

An empirical study was conducted of employed professionals, representative of the marketing and financial services …

Persistent link: https://www.econbiz.de/10008755371

The Meaning of Corporate Social Responsibility: The Vision of Four Nations

Freeman, Ina; Hasnaoui, Amir - In: Journal of Business Ethics 100 (2011) 3, pp. 419-443

Persistent link: https://www.econbiz.de/10009150406

Public policy, reporting and disclosure of employment and labour information by multinational enterprises (MNEs)

Urminsky, Michael D - International Labour Organization (ILO), United Nations - 2005

Analyses the role of information in gaining a better understanding of the labour and employment effects of foreign direct investment (FDI). Outlines features of voluntary corporate reporting and of national reporting requirements in Belgium, France, and the United States.

Persistent link: https://www.econbiz.de/10010967515

Practical guide for strengthening social dialogue in public service reform

Ratnam, Venkata; Tomoda, Shizue - International Labour Organization (ILO), United Nations - 2005

Explains the purpose and value of social dialogue, and its forms and actors. Gives best-practice experiences from selected countries, followed by policy issues and checklists for strengthening social dialogue. Appends excerpts from ILO Conventions Nos. 87, 98, 135, 151 and 154.

Persistent link: https://www.econbiz.de/10010681398

Emploi des personnes handicapees: quel avenir se prepare?

N, Acton - International Labour Organization (ILO), United Nations - 1981

ILO pub. Article on employment of disabled workers - presents a definition of disability, identifies criteria for … opportunities, and cites successful examples of sheltered workshops, etc. In Europe, Asia and the USA. References. …

Persistent link: https://www.econbiz.de/10010690174

The Prospective Free Trade Agreement with Korea: Background, Analysis, and Perspectives for California Agriculture

Lee, Hyunok; Sumner, Daniel A. - Department of Agricultural and Resource Economics, … - 2009

After several years of informal and formal negotiations, South Korea and the United States reached an agreement to move towards free trade in April 2007. Currently, both countries await congressional approval before the agreement can be implemented. This study explains the substance of the...

Persistent link: https://www.econbiz.de/10010917788

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