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Die späten Innovationsphasen - Zur Bedeutung der Zusammenarbeit zwischen zentralem und lokalem Produktmanagement. Ergebnisse einer Untersuchung in der Konsumgüterindustrie
Baumgarten, Antje; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 2005
Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalen Produktmanagement bei der internationalen … Produktmanagement liegt. Innovationsabteilungen und Lead Countries spielen eine untergeordnete Rolle. Trotz der in der Literatur … lokalen Produktmanagement als tendenziell positiv beurteilt. Verbesserungspotentiale werden in einer besseren Information des …
Persistent link: https://www.econbiz.de/10009646580
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—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
Markovitch, Dmitri G.; Golder, Peter N. - In: Marketing Science 27 (2008) 4, pp. 717-729
We evaluate whether stock prices can predict the sales takeoff and the long-term survival of firms at takeoff. We find that abnormal returns are strongly positive in the year prior to takeoff, thus suggesting an important signal of the takeoff. Moreover, we find that negative abnormal returns in...
Persistent link: https://www.econbiz.de/10008788137
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Airline emissions of carbon dioxide in the European trading system
FitzGerald, John; Tol, Richard S. J. - In: CESifo Forum 8 (2007) 1, pp. 51-54
Persistent link: https://www.econbiz.de/10004998627
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Productisation: A review and research agenda
Harkonen, Janne; Haapasalo, Harri; Hanninen, Kai - In: International Journal of Production Economics 164 (2015) C, pp. 65-82
Productisation relates to the process of analysing a need, defining and combining suitable elements, tangible and/or intangible, into a product-like defined set of deliverables that is standardised, repeatable and comprehendible. This paper clarifies the concept of productisation by surveying...
Persistent link: https://www.econbiz.de/10011263676
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Kurdola: Product Portfolio Decision
Mukherjee, Jaydeep - In: Vision 19 (2015) 1, pp. 58-64
MOMCO was a leading manufacturer and marketer of branded edible oils in India. In its product portfolio, Kurdola was PUFA (poly unsaturated fatty acid) based premium edible oil. It was established in the market as the best product for keeping the heart healthy, based on the findings of medical...
Persistent link: https://www.econbiz.de/10011265792
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Product Management and Knowledge Management
Meza, Peter - International School for Social and Business Studies, …
On a global basis, product managers are recognizing the importance of knowledge as a means of gaining or sustaining product success on market. Knowledge management becomes an essential process in product management. A product management that joins all needed market, economic and technical skills...
Persistent link: https://www.econbiz.de/10010552068
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Product strategy vis-à-vis environment: are strategies of pesticide manufacturers in India sustainable?
Narula, Sapna A.; Upadhyay, K.M. - In: Social Responsibility Journal 7 (2011) July, pp. 282-294
Purpose – The purpose of this paper is to present strategic responses of leading Indian pesticide manufacturers to the voice of stakeholders and regulatory authorities regarding environment friendly products and processes. The study has made a unique attempt to analyze the product portfolio of...
Persistent link: https://www.econbiz.de/10009274772
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Consumer Credit Products in Romania
Florian, Laszlo Gyula - Fakulteta za Management, Univerza na Primorskem
Consumer credit is defined in many countries as credit destined to finance any purchase other than property. The first part of this paper covers the main characteristics of Romanian consumer credit market vis-à-vis of consumer credit market at EU level. We point out to the dangers of consumer...
Persistent link: https://www.econbiz.de/10010736558
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Productisation: A Literature Review
Harkonen, Janne; Haapasalo, Harri; Hanninen, Kai - ToKnowPress
Purpose: Productisation seems to be a managerial practice as the term is commonly used by practitioners. Industrial managers often comprehend productisation as combining and translating product, or service elements into a whole, that can be offered to customers. Dictionary defines productisation...
Persistent link: https://www.econbiz.de/10010737526
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Customer Definition and Representation in Market-Driven Product Development
Majava, Jukka; Nuottila, Jouko; Haapasalo, Harri; Law, … - ToKnowPress
Purpose: Customers are typically considered the most important external stakeholders for companies. This study explores how customers are defined by product management and development managers in market-driven development. In addition, customer representation during development is studied....
Persistent link: https://www.econbiz.de/10010737540