This article focuses on assessing item comparability in cross-national surveys by asking probing questions in Web surveys. The “civil disobedience” item from the “rights in a democracy” scale of the International Social Survey Program (ISSP) serves as a substantive case study. Identical...

In many different managerial contexts, consumers "leave money on the table" by, for example, their failure to claim rebates, use available coupons, and so on. This project focuses on a related problem faced by homeowners who may be reluctant to file insurance claims despite the fact their losses...

Under the sociological theory of homophily, people who are similar to one another are more likely to interact with one another. Marketers often have access to data on interactions among customers from which, with homophily as a guiding principle, inferences could be made about the underlying...

We examine optimal insurance purchase decisions of individuals that exhibit behavior consistent with Regret Theory. Our model incorporates a utility function that assigns a disutility to outcomes that are "ex post" suboptimal, and predicts that individuals with regret-theoretical preferences...

Purpose – The purpose of this research is to investigate whether the participants in an employee survey who do not answer one or more demographic items differ systematically from those who fill out all demographic items. Design/methodology/approach – Logistic regression, with affective...

Customer retention and customer churn are key metrics of interest to marketers, but little attention has been placed on linking the different reasons for which customers churn to their value to a contractual service provider. In this paper, we put forth a hierarchical competing-risk model to...

In less developed countries, the higher individuals' labor skills are, the more they support free trade. This recurrent statistical finding is problematic for extant analytical models used to explain and interpret people's positions on free trade. This article proposes an analytical framework...

Virtual advisors often increase sales for those customers who find such online advice to be convenient and helpful. However, other customers take a more active role in their purchase decisions and prefer more detailed data. In general, we expect that websites are more preferred and increase...

Website morphing draws on the Expected Gittins’ solution to a partially observable Markov process, on the rapid consumer-segment updating with Bayesian methods, and on matching a website’s look and feel to a visitor’s cognitive style. In each area there are exciting research...