outcomes. Such strategies have been followed particularly by cities with perceived problems in relation to image and identity …

The corporate marketing perspective is a new paradigm which identifies the management of the business identity, image … latest marketing trends. Nonetheless, the proliferation of diverse approaches to the study of the identity, image and … proposed to better understand the concepts and dimensions of the business identity, image and reputation. The theoretical …

This paper experimentally investigates the nature of image concerns in gift giving. For this, we test variants of … image concerns in giving. …

Nowadays, image is radically important for any product, and even more so for a country. The image that a country … do in order to have a good and representative image towards the exterior. …

work offers a model for the analysis of different types of image of the museum, the overall image, the emotional image and … cognitive image. The survey also aims to investigate the differences between the perception of visitors and managers of the … museum. The results show that managers have the same perception of tourists with regard to general image, but they have a …

image of Portorož. Design/methodology/approach – Four semantic differential scales, proposed by Russel and Pratt, were used … affective tourism destination image. The survey instrument was a structured questionnaire. Data were collected across several … tourism destination image in regard to the main motive to visit Portorož are also analyzed. Originality – The paper enhances …

emerging, yet substantially important phenomenon on strategic positioning through image differentiation. This study makes a … exploring the dynamics among TBL, strategic positioning, differentiation, and image. This is done by presenting The Influence of … Image (a term defined and introduced in this study) on developing long term strategies, talent acquisition and retention …