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Internal communication has become an important factor in today's business world. The increased use of electronic media can, despite their obvious advantages, cause communication problems, i.e. information overload. By avoiding communication problems, the productivity of a company can be...
Persistent link: https://www.econbiz.de/10009207024
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the...
Persistent link: https://www.econbiz.de/10008800389
This paper introduces a normative view on corporate reputation strategic management. Reputation performance is conceptualised as the outcome of complex processes and social interactions and the lack of a holistic reputation performance management framework is identified. In an attempt to fill...
Persistent link: https://www.econbiz.de/10010669228
integration strategy of enterprises; justifies a necessity of development of methodological and theoretical provision of processes … of formation of integration strategies as a permanent condition of ensuring effectiveness of functioning and gaining … competitive advantages and a stable market position of companies. It studies the genesis of integration strategy in the context of …
Persistent link: https://www.econbiz.de/10010855332
В статье представлены авторские взгляды на решение научной проблемы формирования и реализации интеграционной стратегии предприятий; обоснована необходимость...
Persistent link: https://www.econbiz.de/10011216735
Рассмотрены вопросы применения модели Р. Нортона и Д. Каплана «Система сбалансированных показателей» при разработке стратегии предприятий агропромышленного...
Persistent link: https://www.econbiz.de/10011237329
one of factors in favor of attempts to apply examination approaches based on the analysis of the management integration … approaches to integration process in theory of management science mainly strategic management and system approach. …
Persistent link: https://www.econbiz.de/10011067029
Mit ihren vier Perspektiven - finanzielle Perspektive, Kundenperspektive, interne Prozeßperspektive sowie Lern- und Entwicklungsperspektive - informiert die Balanced Scorecard in einem ausgewogenen Bild über die aktuelle Zielerreichung und die zukünftigen Erfolgsmöglichkeiten eines...
Persistent link: https://www.econbiz.de/10009283679
Internationale Wohnmigration ist eine der Hauptherausforderungen des 21. Jahrhunderts auch für ländliche Räume. Bisher standen ländliche Räume nicht im Fokus der Forschung. Das Projekt DERREG, finanziert durch das 7. EU-Forschungsrahmenprogramm, untersucht dieses Phänomen. Im Rahmen des...
Persistent link: https://www.econbiz.de/10011266723
One of the striking features in Central and Eastern European (CEE) countries is the deterioration of their agricultural and food trade balance during transition to a market economy as im-ports increased faster than exports or exports even declined. This paper investigates the Slovenian...
Persistent link: https://www.econbiz.de/10008526780