Lenton, Pamela; Mosley, Paul - In: Journal of Economic Psychology 32 (2011) 5, pp. 890-897
We argue that trust can be incentivised by measures which increase the ability of trusters to protect themselves against risk. We work within the framework originally established by Berg, Dickhaut, and McCabe (1995) in which trust is measured experimentally as the ability to generate reciprocity...