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Corporate Reputation and Brand Architecture: the Debate
Dalija, Hasanbegović - In: South East European Journal of Economics and Business 6 (2011) 2, pp. 37-43
This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...
Persistent link: https://www.econbiz.de/10011008823
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Corporate Reputation and Brand Architecture: the Debate
Hasanbegović Dalija - In: South East European Journal of Economics and Business 6 (2011) 2, pp. 37-43
This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...
Persistent link: https://www.econbiz.de/10010534411
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Die Bedeutung verhaltensorientierter Aspekte in der Controllingausbildung an deutschen Universitäten
Reimer, Marko; Orth, Mathias - In: Metrika 19 (2008) 2, pp. 185-205
There is an increasing attention to behavioral aspects in management accounting research. In a survey professors teaching management accounting at German universities were asked about the recognition of behavioral aspects in education today and the expected future development. Findings suggest...
Persistent link: https://www.econbiz.de/10010995051
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Planung und Unternehmenserfolg: Stylized Facts aus der empirischen Controllingforschung im deutschsprachigen Raum von 1990–2007
Weißenberger, Barbara; Löhr, Benjamin - In: Metrika 18 (2008) 4, pp. 335-363
The following paper analyzes the results of empirical controlling research in German-speaking countries from 1990 to … controlling research but may also serve as guidelines for implementing efficient as well as effective planning systems in business …
Persistent link: https://www.econbiz.de/10010995221
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CONCEPTUAL DELIMITATIONS OF CONTROLLING
Serban, Nedelcu - In: Annals of Faculty of Economics 1 (2011) 2, pp. 586-590
Controlling" represents a new concept in the Romanian economic environement, being implemented successfully in very few … companies. Unlike the German space where controlling is very well represented both at a practical level and in the academia, in … Romania controlling can only be found at a practical level, and the specialized literature is restraint, almost absent. Since …
Persistent link: https://www.econbiz.de/10009650832
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Erarbeitung eines Konzeptes zur Einführung bzw. Umsetzung eines Betrieblichen Gesundheitsmanagements in die unternehmerische Praxis auf der Grundlage von Erfolgsfaktoren des 'Thüri...
Fröhlich, Julia - Fachbereich Betriebswirtschaft, Fachhochschule Jena - 2013
Gesundheitsmanagement, Unternehmenskultur, institutionalisierte Gesundheitsstrukturen, Leistungsangebot für Mitarbeiter und aussagekräftiges … Controlling) ein Überblick gegeben, welche Aspekte bei der Einführung und Umsetzung eines ganzheitlichen BGM zu beachten sind …
Persistent link: https://www.econbiz.de/10010985366
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Confidence and the Erosion of Confidence : Economic Functions and Effects
Sell, Friedrich L. - Fakultät für Wirtschafts- und … - 2004
"Trust" or likewise "confidence" (the term preferred in this paper) are notions which have received considerable attention by economists in the last 8-10 years. In this contribution, much emphasis is put on the understanding what we really mean by "confidence", what the differences between...
Persistent link: https://www.econbiz.de/10008462110
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Neue Beteiligungs- und Steuerungsprozesse in der ländlichen Entwicklung: Phase I der Begleitforschung zum Modellvorhaben
Küpper, Patrick; Kundolf, Stefan; Margarian, Anne - Bundesforschungsinstitut für Lädliche Räume, Wald … - 2014
In diesem Bericht werden die Zwischenergebnisse der Begleitforschung 2012 bis 2013 zum Modellvorhaben LandZukunft des Bundesministeriums für Ernährung und Landwirtschaft (BMEL) vorgestellt. Das Modellvorhaben läuft von 2012 bis Ende 2014 in vier aus ursprünglich 17 Landkreisen ausgewählten...
Persistent link: https://www.econbiz.de/10010985576
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Management control’s implications of the exploitation/exploration dilemma: empirical evidences from a fast-moving consumer goods company
Farjaudon, Anne-Laure; Soulerot, Marion - Université Paris-Dauphine (Paris IX) - 2007
Exploiting existing resources or exploring new ones is an old dilemma. As exploitation consists in “the refinement and extension of existing competences, technologies and paradigms” (March, 1991, p. 85) and exploration means “experimentation with new alternatives” (March, 1991, p. 85),...
Persistent link: https://www.econbiz.de/10011073639
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What’s in a name? Decomposing corporate reputation to assess the relative impact of temporal, firm and industry level factors
Sur, Sujit; Sirsly, Carol-Ann - In: Journal of Management and Governance 17 (2013) 4, pp. 1047-1072
While the perceptual nature of corporate reputation is rarely contested, the role of governance and firm financial performance does not have the same consensus. As reputation is an embedded capability that cannot be distinctly valued or traded, the ambiguity in reputation generation clouds...
Persistent link: https://www.econbiz.de/10010989441