We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We … substitutes, there will be underprovision of advertising relative to social optimum. We also find that the more viewers dislike … ads, the more likely it is that welfare is increasing in the number of advertising financed TV channels. A publicly owned …

We consider a model where TV channels transmit advertising, and viewers dislike such commercials. We find that the less … differentiated the TV channels’ programs are, the lower is the amount of advertising in equilibrium. Relative to the social optimum …, there is underprovision of advertising if TV channels are sufficiently close substitutes. In such a situation, a merger …

We investigate the dynamic relationship between advertising and product quality under duopolistic competition. By using … a simplified vertical product differentiation model with voluntary advertising, we show that the firm with larger market … share has a larger advertising share and that there is a positive relationship between the difference in product quality and …

This is an exploratory study of the determinants of the size of the advertising budget in duopolistic competition. The … increase in immediate advertising effectiveness increases expenditures. An increase in the lag coefficient increases …

We consider a dynamic voluntary advertising model with a duopoly. Firms can use advertising and price as competitive … tools where product quality is a given and the market is not fully covered by consumers. Advertising also plays a role as a … public good. In this situation, we investigate how advertising, profits, and welfare respond to changes in consumer …

We investigate the dynamic relationship between advertising and product quality under duopolistic competition. By using … a simplified vertical product differentiation model with voluntary advertising, we show that the firm with larger market … share has a larger advertising share and that there is a positive relationship between the difference in product quality and …

In this study, we analyze a dynamic duopoly game in which firms can use advertising and price as competitive tools. The … assume that advertising creates a positive externality. Thus, each firm voluntarily advertises to persuade consumers to buy … technology level affect advertising, profits, and economic welfare and highlight the differences between the two cases. …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field—an advertising campaign …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …

A duopoly model is developed in which firms' strategic variables include brand quality, the number of distinct market … segments to enter and price. Informative advertising is used to overcome consumer ignorance about brands. In contrast to many …