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Internationalisation as a strategic element in the current context of globalisation is increasingly a determinant of business success. Based on the literature in the area of internationalisation and networks, through a case study - a cooperation network involving small and medium-sized...
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Despite descriptive empirical evidence on start-up numbers and survival rates of young firms, the interaction of market entry decisions and reactions of incumbent competitors is still insufficiently understood in the entrepreneurship literature. Repeated games offer a suitable theoretical...
Persistent link: https://www.econbiz.de/10010892212
between two nations: China vs. USA. As the attitude and usage of young consumers will be a good indicator for the trend of e …
Persistent link: https://www.econbiz.de/10008592707
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
examined and compared values of undergraduate university students in Hungary to those of students in Connecticut, USA. We …
Persistent link: https://www.econbiz.de/10010669649
between two nations: China vs. USA. As the attitude and usage of young consumers will be a good indicator for the trend of e …
Persistent link: https://www.econbiz.de/10008539376
Persistent link: https://www.econbiz.de/10008575465