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Would you like to be a prosumer? Information revelation, personalization and price discrimination in electronic markets
Morasch, Karl; Bandulet, Martin - Fakultät für Wirtschafts- und … - 2003
Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost …. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of …Elektronischer Handel und flexible Produktionstechnologien ermöglichen eine kostengünstige Personalisierung ehemals …
Persistent link: https://www.econbiz.de/10008462102
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Analysis of social network applications for organic agrifood products
Scuderi, Alessandro; Sturiale, Luisa - In: International Journal of Agricultural Resources, … 10 (2014) 2, pp. 176-189
This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...
Persistent link: https://www.econbiz.de/10010797716
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Customized Products: A Competitive Analysis
Syam, Niladri B.; Ruan, Ranran; Hess, James D. - In: Marketing Science 24 (2005) 4, pp. 569-584
This paper investigates the competitive market for mass-customized products. Competition leads to surprising conclusions: Manufacturers customize only one of a product's two attributes, and each manufacturer chooses the same attribute. Customization of both attributes cannot persist in an...
Persistent link: https://www.econbiz.de/10008789785
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Vertikale Kooperation im Oligopol Die Gestaltung der Genossenschaftsorganisation als strategischer Zug
Higl, Michael - Institut für Volkswirschaftlehre, Fakultät für … - 2003
In cooperatives, allocation of competences results in an organizational form which differs from other enterprises. The members partly remain independent in doing their business and delegate only a part of their competence to the jointly owned firm. Therefore a cooperative is neither a single...
Persistent link: https://www.econbiz.de/10005022064
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Would You Like to Be a Prosumer? Information Revelation, Personalization and Price Discrimination in Electronic Markets
Bandulet, Martin; Morasch, Karl - Institut für Volkswirschaftlehre, Fakultät für … - 2003
Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost …. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of …
Persistent link: https://www.econbiz.de/10005022077
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Would You Like to be a Prosumer? Information Revelation, Personalization and Price Discrimination in Electronic Markets
Bandulet, Martin; Morasch, Karl - In: International Journal of the Economics of Business 12 (2005) 2, pp. 251-271
Electronic commerce and flexible manufacturing allow personalization of initially standardized products at low cost …. Will customers provide the information necessary for personalization? Assuming that a consumer can control the amount of …
Persistent link: https://www.econbiz.de/10005140984
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Personalized Pricing and Quality Differentiation on the Internet
Ghose, Anindya; Choudhary, Vidyanand; Mukhopadhyay, Tridas - Berkeley Electronic Press - 2002
No changes were made in the Abstract. Please use the previous Abstract that was submitted
Persistent link: https://www.econbiz.de/10005579759
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Intermediation by heterogeneous oligopolists
Morasch, Karl - Fakultät für Wirtschafts- und … - 2010
In his book on 'Market Microstructure' Spulber presented some strange results with respect to the impact of the substitutability parameter in an intermediation model with differentiated products and inputs. Intuitively, effects in the product and the input market should be similar: if firms...
Persistent link: https://www.econbiz.de/10009003560
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Probabilistic Goods: A Creative Way of Selling Products and Services
Fay, Scott; Xie, Jinhong - In: Marketing Science 27 (2008) 4, pp. 674-690
This paper defines a unique type of product or service offering, termed , and analyzes a novel selling strategy, termed (PS). A probabilistic good is not a concrete product or service but an offer involving a probability of getting any one of a set of multiple distinct items. Under the...
Persistent link: https://www.econbiz.de/10008787630
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Strategic Impacts of Technology Switch-Over: Who Benefits from Electronic Commerce?
Bandulet, Martin - Institut für Volkswirschaftlehre, Fakultät für … - 2002
The introduction of new digital production and distribution technologies may alter the firms' strategy sets, as they are not able to commit credibly to quantity strategies anymore. Mixed oligopoly markets may emerge where some companies compete in prices, while others adjust their quantities....
Persistent link: https://www.econbiz.de/10005392616