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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
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Alternatives to the concept of permanent establishment : e-commerce and taxation
Charles McLure Jr. - In: CESifo Forum 1 (2000) 3, pp. 10-16
Persistent link: https://www.econbiz.de/10005013099
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Minimum wages (Pro and contra) ; contra - the statutory minimum wage ; dangers in success
Shapiro, Judith - In: CESifo Forum 1 (2000) 1, pp. 23-24
Persistent link: https://www.econbiz.de/10005013110
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The Failure of the WTO Ministerial Meeting in Cancun: Implications for Further Research
Evenett, Simon J. - In: CESifo Forum 4 (2003) 3, pp. 11-17
Persistent link: https://www.econbiz.de/10005013113
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The End of the Wheeling and Dealing
Sinn, Hans-Werner - In: CESifo Forum 9 (2008) 4, pp. 3-5
Persistent link: https://www.econbiz.de/10005013124
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The Global Financial Crisis: Causes, Anti-Crisis Policies and First Lessons
Dabrowski, Marek - In: CESifo Forum 9 (2008) 4, pp. 28-32
Persistent link: https://www.econbiz.de/10005013128
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World energy prospects and challenges
Birol, Fatih - In: CESifo Forum 7 (2006) 2, pp. 3-7
Persistent link: https://www.econbiz.de/10005013129
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From seekers to squatters: The rise of knowledge entrepreneurship
Cooke, Philip; Porter, Julie - In: CESifo Forum 8 (2007) 2, pp. 21-28
Persistent link: https://www.econbiz.de/10005013137
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The Causes of the Financial Crisis
Hellwig, Martin - In: CESifo Forum 9 (2008) 4, pp. 12-21
Persistent link: https://www.econbiz.de/10005013148
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Containment and Resolution in the Financial Crisis: Too Little, Too Late
Honohan, Patrick - In: CESifo Forum 9 (2008) 4, pp. 22-27
Persistent link: https://www.econbiz.de/10005013175