Showing 1 - 7 of 7
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to establishing avenues for further research on the drivers of brand value formation, enabling a more in-depth understanding of the antecedents of brand equity and its determinants, as well as the...
Persistent link: https://www.econbiz.de/10010775427
Globalization has become an imperative and is no longer avoidable as a strategic choice for family businesses. However, globalization strategies are far from the norm among small and medium-sized family enterprises. This article reviews the main drivers for globalization, highlights the distinct...
Persistent link: https://www.econbiz.de/10010875126
To define research and statistical methods needed for relevant research and the development of the family business field, this article reviews the past 30 years of analytic and statistical methods used by family business researchers. The article explores the many reasons for studying research...
Persistent link: https://www.econbiz.de/10010875395
Qualitative research is frequently utilized in family business research. Reporting on qualitative research findings typically involves summarizing themes or approaches, or tabulating the frequency of mentions for topics, phrases or words. Correspondence analysis is a method that is seldom used...
Persistent link: https://www.econbiz.de/10010875410
The Commitment–Trust theory (Morgan & Hunt, 1994) and the F-PEC scale of family influence (Astrachan, Klein, & Smyrnios, 2002) were utilized in a 6-construct model that examines family influence in retailer–vendor strategic partnerships in the United States. Partial least squares structural...
Persistent link: https://www.econbiz.de/10010931709
Structural equation modeling (SEM) has become a mainstream method in many fields of business research, but its use in family business research remains in its infancy. This lag in SEM's application holds especially true for partial least squares SEM (PLS-SEM), an alternative to covariance-based...
Persistent link: https://www.econbiz.de/10010753688
Are family-owned companies perceived more positively by consumers than their non-family analogues, as has been proposed by family business scholars? A multiplicity of anecdotal clues as well as theory and some empirical evidence support the proposition that family firms enjoy a consumer-based...
Persistent link: https://www.econbiz.de/10010636538