emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

I show that an advertising ban is more likely to increase—rather than decrease—total consumption when advertising does … allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce equilibrium prices …-ante (i.e. without advertising) similar and advertising is of the ‘price-increasing’ type. The ban is the more likely to …

Externalities exist when companies perform sales activities (e.g., advertising and sales promotions). However, welfare … analysis of policy effectiveness, such as taxation/regulation on sales activities, has not been sufficiently conducted … (selling expense, ad valorem, and specific duties) and price cap regulation and (b) taxation (ad valorem and specific duties …

We investigate how direct-to-consumer advertising of smoking cessation products is affected by Food and Drug … reduces costs to advertise. Our results show that OTC status increases the amount firms spend on advertising and increases the …

reexamines the debate as to whether firms use price or advertising to signal quality and whether advertising has pro- or anti …-competitive effects. We show that the signaling theory strongly predicts that advertising signals quality if price rivalry prevails, in …; combined price-advertising signals must be used when this difference shrinks. From a welfare point of view, advertising leads …

I show that an advertising ban is more likely to increase -- rather than decrease -- total consumption when advertising … allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce equilibrium prices …--ante (i.e. without advertising) similar and advertising is of the `persuasive' type. The ban is the more likely to increase …

Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the … restrictions (advertising caps) may improve welfare when advertising is overprovided in the market system. Even then, such caps may … (including the direct benefit to viewers). Restricting advertising of particular products (such as cigarettes) likely reflects …