Showing 1 - 10 of 6,069
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
effects in the food and clothing sectors in the UK and Portugal, Reg. Studies 33 , 51-62. The creation of a Single European … of SMEs in the food and clothing sectors in the UK and Portugal. SMALLBONE D., CUMBERS A., SYRETT S. et LEIGH R. (1999 … Auswirkungen auf die Bereiche Lebensmittel und Bekleidung im Vereinigten Konigreich und Portugal, Reg. Studies 33 , 51-62. Die …
Persistent link: https://www.econbiz.de/10005491800
It is a universal phenomenon that dressing/clothing has an effect on the personality of an individual. One’s attire … been evident through the studies that the mood has an inborn reflex with respect to the dressing preferences and fashion …. Other factors related to the clothing for e.g. emotions, situations, education of a person, design, print, quality of fabric …
Persistent link: https://www.econbiz.de/10009368162
behave and their relationship with fashion at shopping malls. Specifically, the paper describes the clothing usage of … mayoría de los adolescentes como “puntos de encuentro”. <h2>Fashion and the Urban Teenager Behavior at Shopping Malls in … initial stages of the fashion purchase process. This research uses the technique of participant observation, complemented by …
Persistent link: https://www.econbiz.de/10011152792
This paper shows the results of a research that defines potential customers for organic cotton clothing in London in … attitudes towards organic cotton fashion. There is no evidence among the responders of a direct relation between consuming … organic produce and the willingness to purchase organic clothing. However, interviewees with a higher degree of organic food …
Persistent link: https://www.econbiz.de/10011152825
(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir … plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes … fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which …
Persistent link: https://www.econbiz.de/10009146898
fashion brand is the most critical factor in successful business activity in textile and clothing industry. …Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and … price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing …
Persistent link: https://www.econbiz.de/10011007018
This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …
Persistent link: https://www.econbiz.de/10011050074
clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality …, fashion magazines, catalogue sales, social networks, friends and acquaintances, etc.). With the empiric research we wanted to … focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing …
Persistent link: https://www.econbiz.de/10011009254
clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality …, fashion magazines, catalogue sales, social networks, friends and acquaintances, etc.). With the empiric research we wanted to … focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing …
Persistent link: https://www.econbiz.de/10010534569