This article reviews how B schools can integrate the “being” component along with the “knowing” and “doing” component in their curriculum. It studies all the arti-cles in the area of attitude building in management education and comes to some over-all conclusions on various ways B...

Modern management takes particular interest in people, in knowing them from a psychosocial perspective, considering their entire personality. It is based on human-centred systems, solving people’s problems, treating humans as subjects not as objects, so that it creates a positive psychosocial...