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Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end...
Persistent link: https://www.econbiz.de/10010608165
The paper first recalls briefly a methodological framework to assess landslide hazard and risk analysis in terms of predisposition, triggering andrevealing factors. This framework, that reflects the mechanisms involved in the landslide, is based on the Geotechnical Characterisation of slope...
Persistent link: https://www.econbiz.de/10010758920
(VF)Cet article présente une méthode de recherche comparative dépassant le classique clivage entre méthodes qualitatives et quantitatives:la méthode comparative quali-quantitative. Cette méthode vise à rendre compte de la complexité des phénomènes, par des études de cas qualitatives,...
Persistent link: https://www.econbiz.de/10005111224
Relatively small proportion of literature has focused upon health behaviours and types of health services used by the poor in rural Bangladesh, particularly ultra poor households.This study aimed to explore the health domain of the ultra poor, including perceptions of ill health, knowledge and...
Persistent link: https://www.econbiz.de/10005528307
This article presents two studies that investigate whether or not sensory appeal preferences in advertisements affect brand attitude. Study 1 seeks to discover empirically whether self-referencing and positive affect mediate sensory appeals to influence consumers' attitudes toward a brand, and...
Persistent link: https://www.econbiz.de/10010588282
Multinational corporations (MNCs) are highly dependent on a corporate language to control and coordinate their distributed operations. However, research on the impact of language differences on intra- and inter-unit communication is still underdeveloped. In this study, we focus on corporate...
Persistent link: https://www.econbiz.de/10011117969
Wird die Arbeitswelt aus mikropolitischer Perspektive betrachtet, geraet das Ringen um Ressourcen und Spielraeume auf der Handlungsebene in den Blick. Wie werden organisationale Change-Prozesse – ob innerbetriebliches Delayering oder die fortschreitende Digitalisierung – strategisch genutzt?...
Persistent link: https://www.econbiz.de/10011262813
"The aim of the present paper is twofold. We first give an overview of the multi-faceted construct of career success with its 'objective' (real attainments) and 'subjective' (perceived attainments) components and with the different methodologies measuring them ('subjectivist' vs. 'objectivist'...
Persistent link: https://www.econbiz.de/10010732072