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Persistent link: https://www.econbiz.de/10005048492
In this research, the authors extend a contingency perspective of international marketing in an exporting context by considering how internal and external forces of the firm explain adaptation of the marketing mix in export markets. The impact of marketing strategy adaptation and past...
Persistent link: https://www.econbiz.de/10005600475
of multi-business portfolios. Although there is lots of work on diversification and mergers and acquisitions, corporate … contempt - the reasonable suspicion of economic inferiority of firm diversification and the possible inappropriateness of CPM …
Persistent link: https://www.econbiz.de/10009422081
vieler Agrarmärkte existieren nur wenige empirische Arbeiten zum Zusammenhang zwischen Diversifikation und dem Erfolg … Diversifikation in verwandte und unverwandte Produktbereiche auf das Wachstum (als ein Erfolgsmaß) von Unternehmen untersucht und … Diversifikation in verwandte Produktbereiche ein höheres Wachstum aufweisen, während die Diversifikation in nicht …
Persistent link: https://www.econbiz.de/10009644721
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ROBERTS D. and THOMSON K. J. (2003) Sources of structural change in peripheral rural areas: the case of the Western Isles, 1988/89 to 1997 , Reg. Studies 37 , 61-70. The paper considers the sources of structural change in peripheral rural areas, arguing that a greater understanding of sources of...
Persistent link: https://www.econbiz.de/10005452531
spatial differences in high technology employment, R&D activity, involvement in overseas markets and civilian diversification … la technologie, la R et D, les relations commerciales exterieures et la diversification civile. Bien qu'on puisse faire … Hochtechnologie, in Forschung und Entwicklung, in Beteiligung am Uberseemarkt und Diversifikation fur Zivilzwecke gewidmet. Die Studie …
Persistent link: https://www.econbiz.de/10005491557
European countries, Denmark and Sweden. It focuses on strategic relations regarding the integration process and analyses the … changing diversification patterns and internationalisation levels. The hypothesis from the economic integration literature … the Swedish diversification pattern was marked by the continuous importance of diversification in the period from 1973 to …
Persistent link: https://www.econbiz.de/10009223580
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Persistent link: https://www.econbiz.de/10005037317