registered nurses of India have faced. Through this paper, the problem of ‘social status’ in both historical and contemporary …

This article examines the problems that arise from borrowers’ growing aspirations for credit in rural South India …

brand. To date, however, no research has explored whether consumers vary with regard to their tendency to form such … connections. In the current research, we conceptualize Brand-Extended Self-Construal (BESC) as the propensity for a consumer to …'s generalized tendency to form connections with brands meaningfully influences important aspects of brand attitudes and loyalty …

Business which determine the perception of its brand by consumers, will get the advantage in the competition. Todays … difference and competitive advantage is determined by brands. With brand personality studies, businesses can find out their … market position, brand perception and market share. In this context, it is aimed to determine university students’ perception …

commitment to its children? URL:[http://www.haqcrc.org/sites/default/files/Brand%20India%20No%20Equity%20for%20Children.pdf]. …India has embarked upon an economic model driven by the free market incorporating processes of liberalisation …