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Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem … Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber … fundmentalen Einfluss auf die Effizienz und Effektivität der Leistungserstellung. Der vorliegende Beitrag stellt Kundenintegration …
Persistent link: https://www.econbiz.de/10009207067
Lately, a new trend has specially outreached on the Information Society that of Social Computing. Starting from a citizen-focused model of health seamless provision of services, this paper analyses some current Web 2.0 initiatives on the Health sector. These opportunities would not be fully...
Persistent link: https://www.econbiz.de/10009352693
This paper describes the use of a marketing science model by Jetstar, a subsidiary of Australia's leading airline, Qantas, to effectively and profitably compete in the low-cost carrier marketplace. We trace the evolution of the Jetstar strategy from a baseline calibration of its initial...
Persistent link: https://www.econbiz.de/10010990365
This article addresses a relevant question arising in <i>knowledge-intensive industries: modelling productivity</i>; an important issue of increasing importance in developed economies, (Drucker [Drucker, P. 1999. Knowledge-worker productivity: the biggest challenge. <i>California Management Review</i>.],...
Persistent link: https://www.econbiz.de/10010990643
Persistent link: https://www.econbiz.de/10010993040
This article examines internal brand building, which is defined as the alignment of a corporation and employees around a brand. The notion of social interactions may provide a valuable perspective on brand-related interactive space, in which top management communicates brand-related information...
Persistent link: https://www.econbiz.de/10010875175
В статье рассматриваются проблемы формирования систем самообслуживания потребителей. Данные процессы происходят в различных отраслях сервиса и определяются...
Persistent link: https://www.econbiz.de/10011216753
В статье рассматриваются современные подходы к изучению роли и значения культурных событий для социально-экономического развития территории. Предлагается...
Persistent link: https://www.econbiz.de/10011221333
Rwanda’s Economic Development and Poverty Reduction Strategy provides a medium-term framework for achieving the country’s long-term development goals and aspirations as embodied in Rwanda Vision 2020, the seven-year Government of Rwanda programme, and the Millennium Development...
Persistent link: https://www.econbiz.de/10011244912
The demand for improving business processes has a very wide range of literature and even very popular not only in academic life, but also among business experts. The topic is particularly actual even today as there is a lot of debate and confusion regarding to the boundaries and scope of...
Persistent link: https://www.econbiz.de/10011252868